Estimating the PressCoin Economy – part 1

We wanted to make an estimate of the PressCoin economy across different parameters between the years 2018 and 2022. This was no easy task and we iterated over this multiple times, and finally settled on the following parameters as the growth metrics that would define this ecosystem: Gross Merchandise Value (aka the much abused GMV), Gross Domestic Product (GDP equivalent) and Monthly Average Users (MAU).

Gross merchandise volume



is a term used in online retailing to indicate a total sales dollar value for merchandise sold through a particular marketplace over a certain time frame.

We explain below how we came up with the projections over the 5 year period… questions, comments, feedback are much appreciated! This is a top down analysis and is based on mere disruption of existing markets. However, we strongly feel that PressCoin will enable new markets and new revenue streams, and thus the economy enabled by PressCoin is larger than that estimated in this exercise.

Gross domestic product



) is a monetary measure of the market value of all final goods and services produced in a period (quarterly or yearly) of time.

We started with the size of the global media and advertising market, which is estimated to be between 700B USD and 1T USD in 2018.We work with the conservative estimate of 700B in this exercise. This is the market which is ripe for disruption and we assume that in 2018, we will capture only a really small portion of this market: just 1/10,000 or 0.01% = 70M USD. We start small, but as they say, well begun is half done.

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