PressCoin and NewzChain – The Story Publish flow on PressCoin

From blockchain to blockchain… PressCoin is a large project with lots of moving parts. While the currency (NEWS) tokens are on Ethereum, the PressCoin project itself will use various blockchain technologies as the right use-case demands. In the end, the ledger is what is the most important, and the rest being runtime implementation choices.

Blockchain – the Distributed Public Ledger

From many points of view, the fact that blockchain gives you a publicly auditable ledger without a central authority, should be plenty information to understand how this fundamentally changes everything. PressCoin is just one of many, many use-cases of blockchain, and the cryptocurrency is one such. Here’s another, a conversation from an architecture point of view. We’d love to hear what others have to say – PressCoin is a journey for everyone!

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PressCoin and Blockchain for Story Publishing

Generally, writing story and publishing to all readers is nothing unusual and out of the box apart from writers skills. What is special about using the PressCoin technology stack? The blockchain based PressCoin platform is committed to be extremely transparent, and so must support a well-regulated mechanism for all the participants, end to end. The PressCoin value-adds then, for this use-case, right out of the box are…

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The PressCoin Cryptocurrency, Quintype, and the World of Funnels

Let’s start with something obvious: If you’re a business or a brand or anything at all, you need to be on the Internet

The Internet is a place to drive awareness, and this is true no matter who you are. The Internet is the place to create communities, drive people through various funnels, and then get some of them to transact. Do this enough, and you can stay in business. If you have a system in place, then you can rinse-and-repeat, and grow your business.

In a way then, all you have to do is visualize your business funnel via analytics, and optimize the flow of marketing, revenue, and profits.

Funnel Vision

There was a time when running funnels like this was fairly easy, there just wasn’t that much of an attention-challenged world! These funnel then looked like this, quite simple, really:

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At the top of the funnel was the website – only desktop versions were useful back then – and it’s where marketing engaged to drive people from “the Internet” to inside the funnel.

Continue reading The PressCoin Cryptocurrency, Quintype, and the World of Funnels

The PressCoin Cryptocurrency – Utility – Part I

PressCoin is different. In order to get your hands around the size of this business opportunity, one has to take a step back.

The value of PressCoin isn’t a single platform or revenue stream. PressCoin is a protocol, shared infrastructure and services, reference implementations, and an open developer ecosystem coupled with a startup accelerator program.

– from What is PressCoin, Really? This article explains how the PressCoin tokens will service a $100B+ economy, and how to think about the size of the market opportunity.

The Broken News Media Economy

By this time in 2017, everyone knows that the rise of Facebook and Google and other such Internet platforms has indirectly cause the downfall of journalism and has subsequently weakened democracies around the world.

This has happened because the news media economy, a vital instrument in the flow of unbiased and useful information about our world has become dependent on others for its very survival. And given that economics is itself a field of incentives, when such an imbalances occurs in an ecosystem – the results can be predicted fairly easily – the imbalance is exploited by everyone, and any collateral damage becomes the tragedy of the commons.

Case in point: nearly 30% of the global ad industry (~$560B) is now digital (at about $170B) and around half of this is already taken by Facebook and Google. What’s more is that nearly all the growth in the digital ad market (the remaining 70% and growing), is moving entirely into Facebook/Google, making matters worse. The news media industry has been bleeding heavily for the past several years, with no major solutions in sight.

Continue reading The PressCoin Cryptocurrency – Utility – Part I

PressCoin, Cryptocurrencies, and The Triangle of Liberty

Bitcoin and cryptocurrency and blockchain and decentralization… so many words, so much change! As the rising price of Bitcoin takes the world by storm, a lot of folks are breathlessly talking about the potential for freedom from governments and so on…

We believe this is all just so much rhetoric. To actually understand liberty, one has to understand what it means.

Democracy and Cryptocurrency

There’s a lot of conversation about democracy and liberty, particularly in the context of cryptocurrency. Why is this? Is it really possible that digitization of money will have such a consequence? The reality is, government control or not (and we do need government!), there is more to Liberty.

Here are the required conditions for Liberty: Knowledge, Wealth, and Freedom. They form what I call the Triangle of Liberty.

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PressCoin: The One Platform to Bind Them

News as Mind Control

Mind control works in subtle ways. When fed on a consistent diet of half-truths and biased facts, a populace really has no chance.

The reason that the top 1%, the richest of the richest, are buying up media companies (think News Corp, or even Jeff Bezos’ purchase of The Washington Post) is that when you can control the news for millions of consumers, there’s a special power that comes from this.

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PressCoin – The Ultimate Platform

In this vein, PressCoin is a new paradigm, where the new platforms are powered by the people, for the people. And even though this fundamental people-power reflects in all the platforms powered by the PressCoin protocol, in a way, PressCoin itself is a virtual platform. PressCoin, in effect, is a virtual aggregation of all the platforms that it powers, being able to run on top of the same common infrastructure that powers the entire ecosystem.

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The PressCoin Stack – How it all fits together

In many ways, PressCoin has been in the making for years.

With Runa, our recognition was the the world is a funnel, and that only data-driven optimization (which has no personal bias, the death knell for merchandising) could help solve the problems faced by online e-commerce players, in their war for customers, with the big gorilla eating their lunch – Amazon.

Fan NEWS TOKEN [Image: A PressCoin supporter in Los Angeles made this for us … neat, eh? Thank you @ryuchoun]

With all things non-trivial, it is about architecture and design. A well architected, layered, well factored system is highly flexible, resilient, and scalable.

Therefore, with PressCoin, we began with the overarching lay of the new ground, from which will sprout the fruits of our work.

Here then, is a high-level stack diagram of the PressCoin Ecosystem:

Presscoin stack 001

For those who’re familiar with architecture/layer diagrams, this will seem straightforward.

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PressCoin Ventures Accelerator

At PressCoin, we have a clear path towards a new news media ecosystem, not built on pure-play content, but complemented by news/content.(Crypto currency)

After all, news, and breaking news in particular, isn’t that interesting. Wire services break news too, and that’s not what we really “consume”.

A good news service often offers their readers an important service – breaking it down in terms of how something that’s happened affects them. This (hopefully) leads to an informed public, which then leads to an informed society. Peace, prosperity, and progress – all three are possible – if the society underneath is stable and no one is being quite left out.

And we also know that we don’t have all the answers, no one does.

Lady Liberty

Therefore, a good portion of the PressCoin raise is dedicated to fostering innovation from global news/tech startups.

2018 PressCoin Ventures batch

Here are some important projects that will likely be part of the 2018 cohort of PressCoin Ventures:

Kumogado – Personal cloud guardian for activists, journalists, et al

NewzChain – High-Speed News Aggregation on the Blockchain

AwakeParty – Platform for Political Action Networks

RealNewsy – Short takes on Real News and Issues

SuffChain – Universal Suffrage on the Blockchain

More cool projects are sure to appear, stay tuned!

Dr Who

Know a project/team that we should speak with?

Let us know – email us at vc@presscoin.com

And support our ICO here.