PressCoin is a very large, ambitious project that requires a fundamentally new approach to solving the troubles of the news/media industry. Ad-revenues have dried up, and Facebook/Google/etc are dominating the landscape. We’re all in trouble. PressCoin is a bold solution stream.
This article talks about what PressCoin is at a high level, and how it might work. Oh, and you can participate in the PressCoin ICO here.
Total Economic Value – The New Digital News Media Fiat+Crypto Economy
PressCoin is different from most ICOs. The value of PressCoin isn’t a single platform or revenue stream. PressCoin is a protocol, shared infrastructure and services, reference implementations, and an open developer ecosystem coupled with a startup accelerator program.
Here are the foundations, so to speak, upon which PressCoin is envisioned and is being built.
PressCoin aims to change the state of the public sphere with a range of interconnected platforms, built on blockchain, powered by the coin. Our ICO is next week.
This article talks about a couple of other notable attempts at fixing our state of news and journalism, and how they might relate to PressCoin. And before we begin, we at PressCoin unequivocally support all such initiatives that are trying to fix the world of new/journalism for everyone.
Let us begin by taking a look at Civil, then we’ll look at the other two, before looking into the unique aspects of PressCoin.
Medium vs. Civil
Here’s how Wikipedia describes Medium – I tend of agree more or less, you can decide for yourself:
“Medium is an online publishing platform developed by Evan Williams, and launched in August 2012. It is owned by A Medium Corporation.The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host.”
So, what is Civil? It is essentially a blockchain-based decentralized version of Medium. Which, while it is well and good, isn’t a complete solution to the media industry’s revenue woes. Civil is suitable for the similar use cases as Medium is – that of an independent writer or organization that needs a hosted blog-like platform on which to share content. Some services, such as premium content and subscriptions, are not nearly enough to sustain the more enterprise needs of news organizations, for instance. In other words, Civil is also mostly a consumer product, bordering on the prosumer. It definitely has a space though, and we’re big fans.
Now let’s take a quick look at Steemit, before turning our attention to WikiTribune.
Facebook vs. Steemit
We all know Facebook, don’t we! Facebook runs the mother of all content aggregation businesses. In the guise of connecting everyone, and with its 2B+ users it certainly has, Facebook has monetized content created by others, ever since it launched the news feed.
So… what’s Steemit? Think decentralizing the Facebook model, and creating an alternate, blockchain-based Facebook. Everyone benefits. Except, for a couple of things. It doesn’t solve the media industry revenue problems, since content from existing content producers is still getting shared on Steemit. And it has a very big catch-22 problem – Facebook is Facebook because everyone is on it. There have been many attempts at creating alternatives to Facebook, but if the platform is essentially a replacement, it usually remains a relative ghost town… as everyone waits for the other to get on first. And again, it definitely focuses on the individual consumer, or the prosumer content creator. Not an enterprise solution, nor is it meant to be.
Still, a new social network that pays you to create content, and pays people to interact, and is an alternative to Facebook, we’re supportive!
#FakeNews Media vs WikiTribune
Wikitribune is basically a digital newspaper running of donations, along with a Wikipedia-like army of volunteers. Definitely a newspaper I’d read, in particular when events are breaking, and you need a balanced, verified view of the goings on. Hence their focus on verified recordings, etc.
So Wikitribune is definitely a great attempt at one aspect of the journalism industry – breaking news – particularly when we live in a world where having an unbiased view of events as they unfold can sometimes be critical. It definitely gives any major news service that plays in the breaking-news category, a solid run for their money. And as a new by-the-people-for-the-people resource within the broader journalistic and news media ecosystem, it is an addition that we wholeheartedly support!
So what is PressCoin?
Before we answer this question, it is important to take note of a couple of things. First – we now know what Civil and Steemit really are. And two – that in order to understand PressCoin, one only needs to understand the set of PressCoin platforms already under development. But first, we’ll understand the approach, the philosophy, and most importantly, the design of PressCoin, and how it creates a completely new news media universe. All this in What is PressCoin, Really. Stay tuned.
And you can support PressCoin by joining the token-sale here.
This is a quick list, but we’d love to hear from you! Tweet us at @realPresscoin, with hashtag #TrumpForRealNews with more reasons! Here’s our list:
More people are now reading the news
More people now know that the mainstream media companies are not really in the news business
More people now know that Corporate and Political interests control our news diet
More people now distrust the mainstream news media than ever before
More people are now looking for a solution than ever before
It is becoming increasingly clear that the compromised, fake news media is unable to steer clear of corporate/political influence, and the populace (you and me!) are raised on a carefully controlled diet of pseudo-information.
The only way out of this mess is to fix the reliance on ad-revenues, which Facebook/Google have greedily swallowed up. It is also increasingly clear that only a for-the-people, by-the-people effort can succeed.
Support PressCoin, the Bitcoin for an Independent Press. Save Journalism, Save Democracy. And profit from it.
P. S. – don’t forget to tweet us at @realPressCoin – and send in your ideas for why Trump is good for news #TrumpForRealNews
One more down. The venerable Time Magazine. What can one add, when the headlines are already so relentless?
New Yorker: Can Time Inc Survive the Kochs?
Washington Post: Time Inc., the Koch brothers and the fiery populist roots of their new business partner
Bloomberg: Koch Brothers’ Pledge Not to Meddle in Time Inc. Is Met With Skepticism
Just how much influence does big business have on media? Now you know how it happens: most main stream media is owned and influenced by corporate or political interests.
We don’t need to do too much analysis on this, when a single player with vested interests wants the populace to think a certain way. Here’s an 18 minute segment by John Oliver on the corporate takeover of local news. Watch it, then we’ll contiune.
Haha, so funny. Sigh.
What is the solution? Something truly decentralized, where full-spectrum opinions are clearly available to see, complex issues are decomplected into subtopics and organized via navigable, explorable interfaces. A space for civil dialogue and debate about issues that affect us all.
The PressCoin platforms are just such a halcyon ideal of focused, purposeful communities, arranged around specific actitivies and focus areas.
Insurge Intelligence, for investigative reporting and analysis. NextElection for elections monitoring, analysis, and community-scorecards. Zolori for local news, local events, and local businesses. Mojonomy for citizen reporting and mobile journalism. Positive solutions journalism with ChickenSoupNews.
PressCoin is a much needed protocol – by the people, for the people. And by opening up the token sale, it is also of the people.
And as can be seen, media is big business, and so happily, saving the world can be profitable for everyone!
Before we can talk about PressCoin per se, let’s talk briefly about how we see the world at HigherOrder, a place from where we’re helping manifest new transformative platforms for the future of work and life. PressCoin, obviously by its very nature, is critical to everything going on in the world today.
The world is changing, and is at a very unstable point in history. Inequality itself, and the associated stresses from such extreme inequality, have brought us populism and divisive politics, a very divided electorate and society, rising tensions in many parts of the world, and a rhetoric that doesn’t help bring clarity, only more FUD.
Decentralization and Blockchain
On the back of all this, there is hope, as there always is. People are people, in their common need for belonging and happiness. And a core of the world’s population is waking up. They’re waking up to the truth that there can be other ways in which we can relate to each other, exchange with each other, and do business with each other. These more conscious ways bring people together to co-create and share value directly, with purpose, and with immediacy, without borders, in real-time.
Decentralization and blockchain are the key to this revolution, and PressCoin is built on these ideas and technologies.
Is today’s Internet application a website? Or a mobile app (iOS, Android, etc)? What about email newsletters, push notifications? What about voice assistant interfaces (Siri, Alexa, Google Home, et al)? How about the various chat platforms (FB Messenger, WhatsApp, WeChat, etc)? And not ot mention all the social channels (FB, Twitter, Snap, Weibo, and so many others)? New devices? New formats (Google AMP, Facebook Instant Articles)?
Isn’t the Internet *all* of these, and more? Shouldn’t a modern Internet experience work seamless across wherever audiences are, in intelligent, real-time ways? This shouldn’t be rocket science.
PressCoin is built on top of Quintype, a modern media technology cloud that creates true omni-channel experiences that are data-driven, real-time, and intelligent. This foundation further allows the PressCoin Shared Infrastruture to be built as a set of extremely agile micro-services, that can be combined or scripted together to create modern platforms for the future of news.
Is today’s Internet experience useful if the service doesn’t know or care where you are? Modern news/elections platforms need to be highly location sensitive, not just for events, but also about who is engaging, where they’re located, how opinion varies based on country/state/city/zip-codes, and so on.
Location is built into PressCoin as a first-class entity.
Data is the new oil, and PressCoin has data built into its very being. Again, the Quintype platform and its various components help in creating this all powerful data-driven infrastructure that enables the PressCoin platforms, via a common data backbone and services.
The PressCoin protocols, the data-backbone, and the seamlessly integrated platforms form reference implementation of this data-first strategy.
In the world of borderless interactions, borderless value creation, and borderless commerce, cryptocurrencies facilitate money transfer. Cryptocurrency makes money programmable, and this reduces costs and removes ineffiiencies. This makes it possible to deeply integrate payments into decentralized business models.
PressCoin is not just a share of the value created by the PressCoin, it is also a way to transfer value between members, contributors, consumers, and creators. All wallets and payemnts systems are available as APIs to all players in the ecosystem, and come pre-integrated into every account.
Someone earning PressCoin can instantly use it to buy coffee, thanks to a first-of-its-kind fiat-crypto-bridge. This really makes it an end-to-end solution for everyone, regardless of physical location. See detais in next section.
The PressCoin cryptocurrency is of course, a key part of the platform.
It isn’t enough to just allow and use cryptocurrencies, it is critical to facilitiate fiat <> crypto, because the real world is still using regular fiat currencies, and will continue to do so for a very long time.
Thanks to a strategic partnership with Cointype and CointypeX, facilitated by HigherOrder, the PressCoin ecosystem will be able to offer seamless interoperability between PressCoin (NEWS tokens), and any other cryptocurrency and/or fiat currency in the world, in real-time. In most liquid fiat markets (about 50 top currencies in the world, probably), the cost for this transfer would be zero, and near-zero for the rest of the world.
This fiat<>cryptocurrency bridge is a huge competitive advantage that will be hard to match.
A portion of the PressCoin ICO proceeds goes into an innovation process that includes a startup accelerator program. This is used to fund innovations from around the world – whether they be virtual newsrooms covering important issues – or small technology outfits building things to improve the PressCoin universe.
Innovation is deeply built into the DNA of PressCoin, and operations are designed that way. We even decentralized it!
There have been many attempts at solving the problems of the press. Many have tried this through non-profit initiatives, etc. At PressCoin, we strongly believe that value-creation benefits all, indeed our model differs only in how we reward the people who purchase NEWS tokens.
Beyond that, this is a massive opportunity. And the profits will come. For now, I leave you with this question: what is the platform today that is “for news”? Is it Facebook, or Twitter? And if not, then here’s that opportunity… And where is the platform “for elections”?
Contribute to the PressCoin ICO today to fund deep, interconnected platforms for Investigative News and Analysis, Citizen Townhall, Elections, Citizen Journalism, Hyperlocal News, and other much needed services in the noosphere.
There are several reasons why we believe PressCoin will succeed in ways that many are not seeing today. This article attempts to shed some light.
First of all, one has to clearly understand that this world is being eaten by software. PressCoin has the technology side covered: modern data-driven platforms, API-driven microservices, deep personalization and AI, automation, omni-channel CMS systems, seamless enterprise integration backbone, real-time messaging systems, layered architecture, et al.
The PressCoin technology platform is powered by modern engineering principles and is scale-ready for billions of interactions a day.
Secondly, one has to clearly understand what one is in the business of. A publisher who is exclusively monetizing through advertising is literally in the business of selling consumers’ attention. This is the Attention Economy Trap.
PressCoin takes a very clear approach. Instead of trying to change the world at once, we have approached this by making-something-people-want. This means, instead of shooting to have 2B users over 10 years, we aim to bring on 100M seekers of knowledge, understanding, and compassion. This smaller but more powerful community is the focus, and not the whole world-at-large.
PressCoin is attracting that 10% of the world’s Internet population that is seeking new spaces and platforms for civil collaboration, civil dialogue, civil debate, and civil, compassionate actions. PressCoin platforms enable seekers to go from seeking to understanding to connecting to collaborating to constructive actions.
This marketplace of content, data, engagement, ideas, understanding, and actions are where value is created and generated and how PressCoin generates revenue. Advertising will play a role, but there are 15+ revenue streams identified, please do read the whitepaper for more. And most importantly, the platforms are built to be agile enough to try new things and scale them quickly if they work! There is no other way.
Thirdly, by espousing a specific, revenue-redistribution model, which rewards the whole economy and not just the platform, it creates a longer term space for regenerative value creation that simply becomes a force in itself, just how decentralized economies and communities of the future will be.
In that way, we’re building PressCoin to conform with the vision of the new Internet. Blockchain fundamentally changes the structure of organizations and businesses, and cryptocurrencies fundamentally change the ease with which new business models can be implemented.
With the PressCoin platforms and infrastructure built on top of this base engineering/business stack for what we’re calling Internet 3.0, we’re inviting focused and purposeful journalists, news organizations, elections monitors, politicians, experts in many areas, and concerned citizens to create new purposeful and conscious news and elections platforms for the world. 🙏🏽
PressCoin is a new cryptocurrency that powers the future of independent journalism and press. PressCoin is a set of new services for investigative reporting, elections monitoring, citizen reporters, hyperlocal news, and solutions journalism. Together, they change how journalism and news media is designed, created, funded, marketed, and delivered.
Created by a global team of award winning journalists, the UK based company, PressCoin Plc represents a global set of services for the future of media.
A PressCoin token works in a similar manner to Bitcoin, and can be used as a real world currency. It will be available to trade on several crypto exchanges post the Initial Coin Offering (ICO).
PressCoin tokens are priced at $1 USD each, and are scheduled to be listed within a few days of the close of the ICO, which starts on 11th of December. Right now, a pre-ICO discount is running for a limited time which gives buyers a bonus of 30%, meaning that for every $100 USD, you will receive 130 PressCoin tokens.
Avail this limited time offer, as this pre-ICO bonus only lasts a few days. More details including the detailed white-paper and bonus schedule can be found here ICO.presscoin.com