To say that the news media industry has been bleeding heavily these past few years is an understatement. Journalism as a profession is simply dying out … the economics of the old model have become obsolete in a spectacularly short amount of time, leaving not just newsrooms reeling, but our world itself.
Many attempts have been made to address this crisis… PressCoin is different. For the first time, this is a truly holistic, end-to-end response to the problem faced by our planet. Bold, ambitious, but the world needs it. So how would it all work?
Blue Ocean vs Red Ocean
Here’s how Wikipedia defines Red Ocean Strategy:
Red oceans represent all the industries in existence today – the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody; hence, the term “red oceans”.
And here’s the Blue Ocean Strategy:
Companies can succeed by creating “blue oceans” of uncontested market space, as opposed to “red oceans” where competitors fight for dominance, the analogy being that an ocean full of vicious competition turns red with blood … these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
PressCoin is very much a Blue Ocean strategy. PressCoin is not interested in fixing the whole Internet at once. No one can solve “fake news” – it has existed for time immemorial. Misinformation and disinformation have been around since the beginning of politics. Therefore in order to solve for “real news” – we must simply side-step the issue of “fake news” altogether, an simply create new worlds that bring together people around specific topics and actions. For instance, NextElection is a platform, a new digital town hall for politicians, journalists, and citizens. It creates an end-to-end experience for people to participate actively in the democratic process – bringing together relevant news, issues, people, and ratings – all around specific elections around the world – local, state, and national.
In order to create these new purposeful platforms, and in order to have them succeed, one needs to understand the state of the Internet today.
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