Insurge Is Coming!

We are extremely proud and excited to announce the public beta of our new platform for Insurge Intelligence.

Powered by PressCoin – Insurge is a new platform for Understanding News, and moving from Understanding to Action.

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It uses a new Euclidean information model to create a unique way to represent knowledge. It allows and encourages users to See that complexity comes from interconnected and interdependent nature of systems and issues, and that no issue can truly be considered in isolation and “by itself”, for no trivial issue is unidimensional.

So dive in, start exploring, join the conversation! And support the PressCoin ICO here.

 

PressCoin is the Cryptocurrency Foundation for a Decentralized Federated News Media

To say that the news media industry has been bleeding heavily these past few years is an understatement. Journalism as a profession is simply dying out … the economics of the old model have become obsolete in a spectacularly short amount of time, leaving not just newsrooms reeling, but our world itself.

Many attempts have been made to address this crisis… PressCoin is different. For the first time, this is a truly holistic, end-to-end response to the problem faced by our planet. Bold, ambitious, but the world needs it. So how would it all work?

Blue Ocean vs Red Ocean

Here’s how Wikipedia defines Red Ocean Strategy:

Red oceans represent all the industries in existence today – the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody; hence, the term “red oceans”.

Making your competition irrelevant with blue ocean strategy

And here’s the Blue Ocean Strategy:

Companies can succeed by creating “blue oceans” of uncontested market space, as opposed to “red oceans” where competitors fight for dominance, the analogy being that an ocean full of vicious competition turns red with blood  … these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

PressCoin is very much a Blue Ocean strategy. PressCoin is not interested in fixing the whole Internet at once. No one can solve “fake news” – it has existed for time immemorial. Misinformation and disinformation have been around since the beginning of politics. Therefore in order to solve for “real news” – we must simply side-step the issue of “fake news” altogether, an simply create new worlds that bring together people around specific topics and actions. For instance, NextElection is a platform, a new digital town hall for politicians, journalists, and citizens. It creates an end-to-end experience for people to participate actively in the democratic process – bringing together relevant news, issues, people, and ratings – all around specific elections around the world – local, state, and national.

In order to create these new purposeful platforms, and in order to have them succeed, one needs to understand the state of the Internet today.

Continue reading PressCoin is the Cryptocurrency Foundation for a Decentralized Federated News Media

Estimating the PressCoin Economy – part 1

We wanted to make an estimate of the PressCoin economy across different parameters between the years 2018 and 2022. This was no easy task and we iterated over this multiple times, and finally settled on the following parameters as the growth metrics that would define this ecosystem: Gross Merchandise Value (aka the much abused GMV), Gross Domestic Product (GDP equivalent) and Monthly Average Users (MAU).

Gross merchandise volume

or

GMV

is a term used in online retailing to indicate a total sales dollar value for merchandise sold through a particular marketplace over a certain time frame.

We explain below how we came up with the projections over the 5 year period… questions, comments, feedback are much appreciated! This is a top down analysis and is based on mere disruption of existing markets. However, we strongly feel that PressCoin will enable new markets and new revenue streams, and thus the economy enabled by PressCoin is larger than that estimated in this exercise.

Gross domestic product

(

GDP

) is a monetary measure of the market value of all final goods and services produced in a period (quarterly or yearly) of time.

We started with the size of the global media and advertising market, which is estimated to be between 700B USD and 1T USD in 2018.We work with the conservative estimate of 700B in this exercise. This is the market which is ripe for disruption and we assume that in 2018, we will capture only a really small portion of this market: just 1/10,000 or 0.01% = 70M USD. We start small, but as they say, well begun is half done.

Continue reading Estimating the PressCoin Economy – part 1

NextElection is coming!

PressCoin is excited to announce the alpha launch of NextElection – a Digital Town Hall for Politicians, Journalists, and Citizens. It will create a collaborative space for all of us to engage around local/state/national elections in any part of the world. The platform is moderated, so is expected to be free from trolling, etc, and is being designed as a space for like-minded netizens to find commonality, understanding, and civil discourse. It will also be a good place to start/join political action networks.

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Continue reading NextElection is coming!

Spread holiday cheer, buy PressCoin cryptocurrency T-Shirts!

With all this change-the-world thing going on, we thought we’d also throw in a little bit of fun! Here are some PressCoin T-Shirts you can buy, and gift, and take pictures in!

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Buy one, buy several actually, right away! And also remember, NEWS tokens make excellent gifts too, especially for those friends and relatives that don’t stop talking about the state of our country, and the news, and politics, and … they’ll love you forever, it’s the truth. Happy holidays!

Time, NextElection, and Merry Christmas

I trust everyone is having a slower than usual set of days… the end of the year is always a good time to slow things down a little, take the time to smell the roses, so to speak 🙂

It is often a good time to reflect on the Time that’s slipped us by (yet again!) and to spare some thought on where we want it to go next. Some people say one should reflect on the how we got here, and to really analyze the causes, the effects, and to get to the Bottom of Things, and to really understand before one does anything… Perhaps, that is certainly a way to approach things. IMHO the past doesn’t matter all that much. The moment that we’re in, the present, it already encompasses everything that has happened. Here we are, in the now, always intensely now.

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And from here we look towards the future, and we only see where we want to be, where we want to go. And how we got here only matters because it got us here. And now, a common goal, a common and more real future calls to us. We must unite as people, past our minor differences, and unite in our commonness. We must stop arguing about who said what to who and on what media channel and how many tweets were generated from all of it… We must pause, and take a step back. We must breathe.

Continue reading Time, NextElection, and Merry Christmas

ICO Days

This is team PressCoin with a quick note, reminding everyone to slow down a little bit over the holidays! We are extending the ICO by 2 weeks, so you have until 1/22 to buy your PressCoin tokens! Help us spread the word, so we can gather more strength and support to take on this ambitious vision at PressCoin.

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Remember, NEWS tokens make excellent gifts too, especially for those friends and relatives that don’t stop talking about the state of our country, and the news, and politics, and … they’ll love you forever, it’s the truth. Happy holidays!

PressCoin and NewzChain – The Story Publish flow on PressCoin

From blockchain to blockchain… PressCoin is a large project with lots of moving parts. While the currency (NEWS) tokens are on Ethereum, the PressCoin project itself will use various blockchain technologies as the right use-case demands. In the end, the ledger is what is the most important, and the rest being runtime implementation choices.

Blockchain – the Distributed Public Ledger

From many points of view, the fact that blockchain gives you a publicly auditable ledger without a central authority, should be plenty information to understand how this fundamentally changes everything. PressCoin is just one of many, many use-cases of blockchain, and the cryptocurrency is one such. Here’s another, a conversation from an architecture point of view. We’d love to hear what others have to say – PressCoin is a journey for everyone!

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PressCoin and Blockchain for Story Publishing

Generally, writing story and publishing to all readers is nothing unusual and out of the box apart from writers skills. What is special about using the PressCoin technology stack? The blockchain based PressCoin platform is committed to be extremely transparent, and so must support a well-regulated mechanism for all the participants, end to end. The PressCoin value-adds then, for this use-case, right out of the box are…

Continue reading PressCoin and NewzChain – The Story Publish flow on PressCoin

The PressCoin Cryptocurrency, Quintype, and the World of Funnels

Let’s start with something obvious: If you’re a business or a brand or anything at all, you need to be on the Internet

The Internet is a place to drive awareness, and this is true no matter who you are. The Internet is the place to create communities, drive people through various funnels, and then get some of them to transact. Do this enough, and you can stay in business. If you have a system in place, then you can rinse-and-repeat, and grow your business.

In a way then, all you have to do is visualize your business funnel via analytics, and optimize the flow of marketing, revenue, and profits.

Funnel Vision

There was a time when running funnels like this was fairly easy, there just wasn’t that much of an attention-challenged world! These funnel then looked like this, quite simple, really:

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At the top of the funnel was the website – only desktop versions were useful back then – and it’s where marketing engaged to drive people from “the Internet” to inside the funnel.

Continue reading The PressCoin Cryptocurrency, Quintype, and the World of Funnels